Any business aims to sell. Whether it’s a product, a service, or an idea, it’s supposed to attract and keep attention. All your marketing, sales, and business development strategies, and even a presentation of those strategies itself will start with a logo — the first element. Or… almost the first.
Logo is an important element of a company’s brand identity, as it’s used on all marketing materials, including business cards, websites, packaging, and advertising. It’s a graphic mark, emblem, or symbol representing, identifying and differentiating a brand. And a brand encompasses everything associated with a company, including its reputation, visual identity, messaging, values, and customer experiences.
When competition was low, selling used to be simple: just make your product good. Today every business has to come up with something unique to stand out — you don’t only sell a good product, but also a story behind it, a brand.
What is logo?
The process of creating a logo
and why companies need logos?
We will have a call and discuss your project, clients, values, and plans. I’ll offer you references and create first options on paper. I can also help you decide what you need and consult you.
You will review the references and let me know what ideas you like (or don’t like) so that we choose the right direction and move forward. Once you approve the best option, I’ll elaborate on it.
I will digitalize the chosen option and let you review it again. Then I will add all the edits and wait for you to approve the final logo. Then I will prepare all the formats and the source file.
You’ll get a folder with all the necessary formats of your logo and information about colors and fonts used for your future designers and marketing team. Voila!
portfolio
*follow @logo.bloggo on Instagram to see more cases and live work process
I got a request: create a logo that would stand out and avoid traditional blue or green internet colors, also, highlight the concept of “elastic” services.
Prague Business School
This client needed a rebranding, but this is when we faced a challenge: the project was already known, had an established audience, and was recognized online by its Instagram profile picture. If we change it — people will no longer be familiar with the profile. Luckily the audience learned to call the project by the initials of the company name, which gave me a chance to take them as a basis. We also kept the original colors to stay associated with an existing brand.
Scent Blend
One of the most beautiful projects in this portfolio — handmade soy wax candles. The founder addressed me with an idea to produce beautiful candles under a stylish brand, there was a very basic understanding of an identity, but a clear vision of positioning and potential customers. As a result we have developed a full brand concept — minimalistic, interesting, young, and fresh. I’m delighted to see how Scent Blend is growing and entering such collaborations as Sephora.
I got a request: create a logo that would stand out and avoid traditional blue or green internet colors, also, highlight the concept of “elastic” services.
Prague Business School
This client needed a rebranding, but this is when we faced a challenge: the project was already known, had an established audience, and was recognized online by its Instagram profile picture. If we change it — people will no longer be familiar with the profile. Luckily the audience learned to call the project by the initials of the company name, which gave me a chance to take them as a basis. We also kept the original colors to stay associated with an existing brand.
Scent Blend
One of the most beautiful projects in this portfolio — handmade soy wax candles. The founder addressed me with an idea to produce beautiful candles under a stylish brand, there was a very basic understanding of an identity, but a clear vision of positioning and potential customers. As a result we have developed a full brand concept — minimalistic, interesting, young, and fresh. I’m delighted to see how Scent Blend is growing and entering such collaborations as Sephora.
It all started from an irresistible desire to save money. Yes, that’s right. I was helping my family with their small business when suddenly realised I actually had an art school behind and some basic experience with graphic design programs. It kind of worked well, so I started to offer my services. However I was mistaken.
It took me several years in content marketing to understand: visual identity is not only about graphic design and definitely not about art. It’s one of the components of a business strategy that involves some knowledge and experience, along with careful planning and a lot of communication.
Today I spend a lot of time talking to people, I consult, give lectures about logos, advice on how to effectively compose terms of references. I believe in a personal attitude and promote communication.
We will start creating your logo from a detailed brief so please be ready for a quick chat or a written questionnaire.
why work with logobloggo?
About me
reviews
(what my clients say)
We needed a beautiful logo for our new project Best Kids` Club. We had a little idea about it, and I asked Maria for help. We immediately decided on a wording, but we still had to elaborate the arrangement and colors. Maria offered many options and we saw what we wanted right away! It was like wow! That’s how we got a new logo in just a week. Maria is a logo genius and a person we enjoyed working with! I sincerely recommend her.
Elena Rajkova
Founder of Prague Best School, Best Kids’ Club
I've been working with Maria since the very start of my brand, for over a year. I trust her everything connected to design and was never disappointed. Maria created our logo, she develops stickers and boxes for all the collections, helps with a website and the whole brand color schemes, etc. In the year of business existence I managed to change a photographer, marketing specialist, accountant, but I never thought about changing a designer. 😊 She is a very responsible person, and it’s easy and pleasant to work with her ❤️
Anna Vyhlídalová
Founder of Scent Blend
We needed a beautiful logo for our new project Best Kids` Club. We had a little idea about it, and I asked Maria for help. We immediately decided on a wording, but we still had to elaborate the arrangement and colors. Maria offered many options and we saw what we wanted right away! It was like wow! That’s how we got a new logo in just a week. Maria is a logo genius and a person we enjoyed working with! I sincerely recommend her.
Elena Rajkova
Founder of Prague Best School, Best Kids’ Club
I've been working with Maria since the very start of my brand, for over a year. I trust her everything connected to design and was never disappointed. Maria created our logo, she develops stickers and boxes for all the collections, helps with a website and the whole brand color schemes, etc. In the year of business existence I managed to change a photographer, marketing specialist, accountant, but I never thought about changing a designer. 😊 She is a very responsible person, and it’s easy and pleasant to work with her ❤️
Anna Vyhlídalová
Founder of Scent Blend
Contact me
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